I have placed a new link on my site. In perusing other blogs, I came across one that I feel is a real gem. It's Re-Imagineering. It is a blog created by some disillusioned Disney fans who have taken it upon themselves, to try to reinvigorate some of the spirit and passion that Walt Disney Corporation was once all about.
I've always been a huge Disney fan. I love most of the classic feature movie cartoons such as Pinnochio, Peter Pan, and the Jungle Book. I also love many of the old action movies such as 20,000 Leagues Under the Sea, Old Yeller, The Shaggy Dog (original version), and Bedknobs and Broomsticks (which features live action with some animation mixed in.) Of course, I also love Disneyland and I even went to Disney World once in 1972 when it was less than a year old.
Like the authors of the blog, I, too have noticed a steady decline in Disney since the 1970's. Once upon a time, Disney seemed very focused on providing clean, imaginative, and high quality entertainment. Focusing on these values made Disney a household name and a symbol of an ideal way to conduct business. The company lasted for decades on these principles. This indicates to me that when you focus on quality, profits take care of themselves (Automakers take note).
Disney fell prey to the idea that if you cut a little bit of quality here and there, no one will notice and profits will increase. Unfortunately, many businesses fall into this trap and unfortunately, it seems to work for the short term. The initial success of cutting quality only leads to the notion that if it worked once, it will work again, and again, and again. At some point, the company's only focus seems to be on how much less it can spend in order to make a profit. Then, it becomes almost impossible to go back.
Disney is a special company to many people, myself included. I'd like to believe they are the exception to the rule and can go back to something like what they once were. Blogs like Re-Imagineering give me hope that maybe the executives at Disney will recognize that what made Disney great and how to recapture the magic.