An incredibly stupid company (my opinion, anyway) decides to market an energy drink and call it "Cocaine: The Legal Alternative". The drink began appearing in stores over the past month or so and due to its name, caused quite a stir.
Personally, I find the brand name offensive. I would never buy such a drink and if it were manufactured by a company that made products I use, I would switch companies due to my strong dislike of companies that would stick such a label on their product in an obvious attempt to gain notoriety, and supposedly sales from that notoriety. I'm obviously not alone on this as apparently the company (Redux Beverages of Las Vegas, Nv) received letters and phone calls from people who found the name offensive.
What's more is that retail outlets got flak for selling the product. So much in fact, that 7/11 decided to pull the product from its shelves.
"Our merchandising team believes the product's name promotes an image which we didn't want to be associated with," said Margaret Chabris, a spokeswoman for 7-Eleven.
What I like about this whole matter is that it fits a particular belief I have. That is: Yes, we have free speech, but free speech runs hand in hand with responsibility. In this case, Redux had the right to name its product as such, but it was an irresponsible decision to give it that particular name. I am hopeful that the company ends up losing money for this decision and finds it to have been a mistake.